Fear Competition? Take Roger Staubach’s Advice

Hi everyone! I was sitting at my Mom’s Friday night and I picked up a Woman’s World Weekly magazine and saw a little teeny quote on one of the pages. I, of course, instantly applied it to my marketing life – and yours.

So many times I see people worried about “saturation” and “competition” – two imaginary obstacles that somehow give you permission to back out of an idea (aka: you use it as an excuse). Read the rest of this entry »

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New Sales Copy Style – Discussion

Hi everyone! Before we start talking, let’s just agree that everything that’s new has been done before. There. That eliminates everyone who wants to say, “Nuh uh! I saw so and so do this 3 years ago.” I’m sure others have done it. It’s just not common.

I think it should be!

We all hate hype, right? I know I do. But as a marketer, I’m far more tolerant of it because I know for a FACT it sells well. Better than boring, straight up content. At least in our niche it does, and I’m willing to bet in others it does too.

Hype has gotten a bad rap, anyway. You can have hype without it being a dirty lie. Hype is getting people excited. That can be a good thing. It’s a buzz generator. Read the rest of this entry »

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Tiff’s Formula on Writing an Amazon Product Review

Hi everyone! People always come to me stumped about how to write about a product. So I thought I would give you a formula to work with that might help – kind of an outline of things you should look for or include.

You can switch this up in any order you like, but I’m going to give you my favorite order. And no, I don’t always write it them same way. And yes, feel free to grab the text I used here for the review and use it for your own toy site or whatever.

Commentary on What They’re Shopping For

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Protected: Kettlebell PLR Private Tutorial

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Protected: One Page Money Makers Review and Implementation – 6

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How to Socialize Your Site When You Have No Social Game

Hi everyone! In many of my tutorials (and other peoples’, too), we advise you to socialize your site. Kind of like a new puppy – you introduce it to other dogs. Same with your site. Put it on a leash and show it off at the dog park, so to speak. Let your site get seen by your readers who don’t know you exist yet.

With a dog owner, other neighborhood dogs aren’t going to come up, ring your doorbell and say, “Can Fido play?” – especially if they don’t know Fido exists. Same with your site. Readers aren’t going to come around unless they know you exist, so as the owner of your site, it’s YOUR responsibility to do it.

I have to admit something real quick though, for full disclosure (and I say it lovingly, even though it’s a rant). One of my biggest annoyances is when you tell someone to do something, like email their list or socialize their site or post to their Fan page or whatever and their response (aka: excuse not to do it) is, “But I don’t have that yet.” Read the rest of this entry »

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