Copy Snob Affiliate

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Hi everyone! Yesterday we talked about why it’s important to better your writing skills – and you could probably see the various people chiming in about what irks them. This is proof that you might be losing initial sales or repeat buyers if you don’t try to minimize the problems with your writing skills.

We’re not talking about occasional mishaps like a typo – but consistent mistakes and heavy volume too.

Now here’s another problem with writing issues – it can turn people like me away from you – people who might love your initial idea, and salivate at the prospect of promoting you – until we see your sales copy.

EGADS I saw some nightmares this past week.

I often look for newly launched products – for both myself and my readers – both products for personal consumption and PLR.  This week I literally ignored at least 7 offers that sounds great – because the sales copy was full of errors.

It wasn’t that the wording was bad. In fact, it had the perfect amount of hype, good headlines, bullet lists – even the graphics were amazing. But the spelling. Wow.

Some weren’t native English speakers (and the content looked like it might have been written by Google Translate). Some were English speakers – just bad spellers.

If only they’d taken the time to polish, they could have had many more sales!

Sales copy needs a few things in terms of writing:

#1 – The right use of the language

If you’re targeting Americans, speak our version of English if possible. If you’re targeting UK, speak theirs. If you’re not targeting Americans, speak whatever language you are targeting.

This isn’t because anyone is being un-PC here – it’s all about creating as few stumbling blocks as possible. On the other blog post, Paul mentioned how he hits that imaginary speed bump whenever he sees me say something like “spelled” when he would use “spelt.”

It’s that kind of thing that interrupts the reading flow – and in sales copy especially – you want to keep the flow – the momentum – going.

#2 – Brevity

Rambling. Wow. I see lots of useless rambling going on in some sales copy. It’s like these poor people believe that volume of words magically increases conversions – and it has the opposite effect.

Get to the  point – because your readers’ time is important.

#3 – Enthusiasm

Forget about whether or not to use hype. If you’re not excited enough about your product, I’m sure not sending my people there.

Word on bronze ornament

Sure, as an affiliate I could warm them up with some enthusiasm of my own, but I expect you to do that.

#4 – Space

There were about 2 products I found when I was looking for items worthy of promoting that were just a mess to look at. The graphics blinded me, even though they were good (just too busy). The content was long – very few broken up paragraphs.

I like to skim and speed read, and I want my list to have an enjoyable experience when I send them to other peoples’ sites, too. So use bulletpoints, white space – and make it easy for the visitor to consume.

#5 – Polish

I’m horrible at this personally, so I’m including this tip for myself. We have to all polish our sales copy for errors – typos, etc.  I usually read my work several times – as I’m writing it, when I launch, and after launch – I don’t know why – I just do. Double checking everything I think.

But as Isobel mentioned yesterday, sometimes our mind reads what we “think” we’ve put. So we miss the typo completely – even multiple times.

Now what happened when I saw these 7 products I wished I could promote, but didn’t because of problems like the ones listed above?

Nothing. They lost an affiliate and I moved on to find something already well prepared. Could I have taken time to email them with a list of things they should fix? Sure – but I’m busy running my own business. And some people don’t welcome that sort of critique.

I would also like to mention that with PLR especially, if the sales copy has errors, I’m going to assume the main content is flooded with them, too.  And who knows? You may have hired a great ghostwriter for the product but taken it upon yourself to do the sales copy.

I think one big problem with writing is – people don’t know when their writing stinks.

Yikes.

This is when feedback and training comes in handy.

Question: As an AFFILIATE – what’s the #1 issue that causes you not to promote when you land on a sales letter? For me, I’d say Bad graphics first, and copy errors second.

Tiff 😉






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12 Responses to Copy Snob Affiliate

  1. Kate_H says:

    Hi Tiff,

    Very well said (as always). 🙂

    For me the number one turn-off is those flashy hyped up sales pages.

    You know the ones showing the latest sports car, the bimbo’s and all the money falling from the sky.

    I’ve noticed that most of these type of sales pages talk 80% about how much money the seller has and barely 20% about the actual product!

    Why do guys think sales pages like that are going to help them sell? They’re alienating over 50% of the buyers and it’s also really slimy… ohh its making my flesh crawl just thinking about it. lol

    Maybe we females need to fight back and on your next product launch you can use a few graphics of topless firemen or some such nonsense! 😉

    PS – I am dyslexic and a terrible speller but I always use copy and paste to run my text through word before publishing.

  2. Kater says:

    Spelling errors in the headline.

    Yup. I also told the partner why I was declining to promote.
    They were embarrassed and fixed the problem.

    I know I need to have someone review my copy before launching. It’s too easy to miss what you are too close to, too. LOL

    Thanks Tiff.

  3. Trish says:

    Excellent points, Tiffany – I really agree with #2. I’ve never been a fan of looooooong sales copy, and one of my own rules as a writer is to cut as many extra words as possible.

    Just so you know – you just inspired me to go back and review my most recent sales page. You are personally responsible for 3 (!!!) extra exclamation points. I needed to add a little more enthusiasm, I think. 😉

  4. Barney says:

    Good information, as always. Sales copy to me should say something. What it contains, how it is going to help, the support you will get.

    I hate copy that just goes on and on and doesn’t really say anything. If your proud of what your selling it will show in the copy. If your just rambling like a politician, with a spin doctor, I will never buy it.

  5. Carol Smith says:

    I have many writing pet peeves, I guess. But as a retired high school teacher. one ranks way at the top. That is plain old grammar errors — those that should have been mastered in third grade. Hire a good proofreader.

    • Tiffany says:

      LOL Oh I’ll bet I annoy you Carol! I toss many grammar rules out the window 🙂 I must’ve been boy crazy during those formative years 😉

  6. Bonnie Gean says:

    Spelt is the British way of writing “spelled” and if we’re directing our sales copy to US consumers, spelled it is!

    I can’t stand reading sales letters from the UK or any other article for that matter. I can’t stand the different way they spell words that we normally use a “Z” for and they use an “S” instead. 🙂

    Drives me insane!

    As far as sales copy – get to the point! You can tell me a story on how you decided to make the product, but don’t make it a book! 🙂

    All a person really needs to know is:

    1. What is the product.
    2. What will it do for you.
    3. Where can you buy it?

    At least, in my little corner of the world, it sounds doable. 🙂

    • Tiffany says:

      LOL I wonder how we changed spelling for all that – or why? Weird. Their way sounds fancy to me. Their accents sound fancy – rich – to me.

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