Hi everyone! People always come to me stumped about how to write about a product. So I thought I would give you a formula to work with that might help – kind of an outline of things you should look for or include.
You can switch this up in any order you like, but I’m going to give you my favorite order. And no, I don’t always write it them same way. And yes, feel free to grab the text I used here for the review and use it for your own toy site or whatever.
Commentary on What They’re Shopping For
The introduction commentary in the beginning should talk about their current search mission for a product that they need. It’s kind of like how a clerk walks up to you in a store and says, “Can I help you find something?”
And you reply, “Yes, I’m looking for some sort of RC car for my kids. I have a son and a daughter and I wanted to get one for both of them for Christmas.”
So what you do is take the product and write some commentary like that – such as:
“The best part of Christmas morning is seeing your kids sleepily walk into the room and spot a special toy they asked Santa for – and for many families, that often means an RC toy. They’re not just made for boys – girls get in on the action, too. And if we’re being really honest, they’re not just for kids, because we all know parents find it hard to give back the remote after “test driving” it on Christmas morning.”
It’s conversational. You can picture the scene I’ve set. And the person reading it probably relates to it, or can understand how others will. Their reason might be slightly different, but that’s okay.
Explain Your Review
After your introduction, explain how or why you’re going to review this product. People want to know where you’re coming from. So you might say something like this:
“I have always loved RC cars, but some of them are poorly made – and because some manufacturers charge a lot for this action toy, I want to make sure you’re buying something worthy of your investment. So we’re going to look at a hot RC car this year – the Maisto RC Rock Crawler, rated the #1 bestseller on Amazon today.”
Give the Specs
Specs are the specifications of the product. The facts and details they need to get a basic idea of what it is they’re buying. On Amazon, it’s a list of bulletpoints right under the product – and also sometimes more in the description area.
But when writing an article, you don’t just want to list the same bulletpoints. You want to take a spec and write about it. So here are the specs for this product:
- Two motors and low gearing make for rugged off-road action
Articulated front and rear suspension
6AA for the vehicle (Not included) and 2 AAA (Not included) for the controller
And here’s how you’ll write about them. Expand with commentary.
“This particular RC car has a set of motors and low gear options so that when your kid wants to take it on ground that’s not a perfect street or sidewalk, it can perform without getting stuck. Part of helping the car stay in motion is the front and back suspension, which helps keep the tires firmly on the ground.
Because the car takes quite a few batteries, 6 double A for the car and two triple A for the controller, I recommend you invest in some rechargeable batteries. That way you’re not forking over an endless stream of money for one toy.
Now you’ll notice that this RC car has a transmitter with three channels. That’s because they specifically want you to be able to race or play with others. You can have three of these cars going at the same time.”
Talk About Consumer Likes and Dislikes
This is not where you cut and paste consumer reviews. Read. Educate yourself. Then write from scratch. Go through the reviews (I often go through dozens and dozens, skimming the pages) and pick out basic things.
So example, look at this review:
For this, I would simply jot down the following for my notes before I wrote:
- Price +
- Terrain +
- Weather +
- Noise –
Notice that I put the plus or minus sign afterwards for pro or con to jog my memory. So I would write from scratch. Like this:
“People who have bought this particular RC car aren’t looking for some form of perfection. They just want something cool to play with that does what it says, and this car fits the bill.
They love how affordable it was. Some of these cars cost over $100 – and this one is just under $30. That’s a great gift idea for families on every type of budget. Now once you’re a true collector, you might want to level up, but this makes playtime fun.
As promised, it appears that this car does indeed go over all sorts of terrain. Those who bought it and tested it say it does well off road – and we all know some companies like to say that, even when it’s not true.
One cool thing that I loved to hear is that this RC car did well in less than perfect weather conditions. Consumers say they drove it in the rain and through puddles and it didn’t miss a beat. That makes for some serious off-road fun when your kid can go mudding with their RC car!
Now there are always some drawbacks with products (even for those fancy toys that cost an arm and a leg). One thing people mentioned, but kind of shrugged off, was the sound of the motors. When you have a cheap RC car that is capable of being so mighty, it makes sense that you’ll hear the strain on the engine as it tears up the terrain. So I wouldn’t worry about this too much. Your kid won’t even notice it most likely.”
Add Your Own Opinion
Yes, that’s why they’re ON your site. If all they wanted were specs, they’d read Amazon. They’re looking for you to chime in. So say your opinion. Like this:
“Normally, I’d be skeptical of an RC car under $50 that was worth the money. But this product has over 577 reviews – and it boasts a nice 4 star average. That’s impressive. I also like the way he car looks.
Have you ever seen those monster trucks with wheels the size of a house and what looks like a matchbox car on top? Well, that’s kind of how the ratio of size is here – it looks awesome with big tires.
From what I read, this looks like a step down from collector’s edition, but a step above a basic cheap RC car. So if you’re looking for something fun for your kids, this toy hits the spot – and fits most budgets nicely.”
That’s a 666-word article (Ack! Add a word, quick! LOL). And I didn’t have to do much work at all. Just basic, conversational writing. Read something, educate yourself about it, and talk about it. Simple. Don’t make it harder than it has to be.
Now if you want to take it one step further, you could do the following…
Optional: Give One Other Option and/or an Add On
This is something I often do on my review sites. You can compare it at the end to something else. This is different to a full on comparison article where every aspect of one product is pitted against another. This is just mentioning a quick comparison at the end, like this:
“By the way, Maisto also makes an RC car called the Rock Crawler Extreme – and it’s about $10 or so more than this one, but it has three motors instead of two – including one for steering. You may want to check that out. It’s also rated 4 stars, with a couple hundred reviews.”
Now for add-ons, you can easily look and see what Amazon suggests. For this toy, obviously, you’d want rechargeable batteries. So write this as well:
“To save yourself the hassle of having to run out Christmas morning to find the batteries you forgot, just order them online so you get them with the product. I recommend the AmazonBasics AA Hig Capacity Rechargeable Batteries. You get 8 in a pack and they come already charged for you!”
Now we have a 771-word article with such little effort. Give the formula a try and remember to relax, not be so stiff about your writing. Forget cramming every single detail in there. People want some shopping guidance. Help them get steered the right way and let Amazon do all the rest.
Hope this helped!