Hi everyone! Today we’re working on some creative brainstorming for some momentum. Brainstorming is something I LOVE doing. It breathes new life into projects. Sometimes I immediately implement ideas and other times, I’m honestly like, “Sounds good but I’m far too lazy for that so I won’t do it.” LOL!
Here’s the task for today and my participation is below:
Day 2: Creative Brainstorming Session
- Objective: To think outside the box and develop innovative marketing strategies.
- Conduct a SWOT analysis of your current marketing efforts.
- Use mind-mapping techniques to brainstorm ideas.
- Prioritize the top 3 most promising ideas.
- Outcome: A list of innovative marketing strategies to test.
Part of me hesitates to do this because I want to fully focus on fiction and not veer off in new directions with my PLR. I asked around recently about ways to do more automated evergreen stuff with my PLR but I didn’t like any of the answers. Stuff like sell software as PLR. Pffft! No thanks.
Step 1: So first, I conducted a SWOT analysis. (Strengths, Weaknesses, Opportunities, Threats). My strengths are: ability to be innovative with slants, write fast (and in high volume), reputation for quality. My weaknesses are: I don’t want to do all the reciprocal spammy promos that get affiliates onboard and I don’t do graphics or multimedia – I’m text only.
Opportunities? Hmmm. I see one thing as both an opportunity AND a threat – AI. I can use it to create quick content (which I ethically label as AI). But it can also be a threat if other PLR sellers are using it and positioning it as original content they created when it’s not. I also have the opportunity to reach out and do private deals with certain top vendors that I pick and choose.
Threats? I have never really worried about threats in the 18+ years I’ve been doing this. Even with AI, it’s just another resource like any other PLR vendor and I’m confident enough to withstand that because I think it’s a tool people will realize they have to do a lot of work with to make it operational.
Step 2: I then went to MindMeister and created a mind map to brainstorm ideas. I’m not going to show you all of it but here’s how I started the branches.
I have a variety of types of launches I do. Some are limited, some unlimited, some public, some private, etc.
Below that I began outlining types of PLR like eBooks, articles, varied bundles, etc. Then slants or approaches.
I also have another one I added which is PLR as a bonus. I tested that this past week with an AI PLR bonus and it brought in a nice little amount for work AI did.
Step 3: I prioritized the top 3 most promising ideas. For me, that will be the following:
- Original Limited PLR (I’m working on exclusive content to help with blogs, etc.)
- AI PLR (great for the end of my day, for an additional content option people can use and for bonuses)
- Private PLR Launches (I have some people in mind I want to approach as the months go on).
Not sure if these are as the outcome describes as “innovative” – they’re all things I’ve been testing. But I haven’t come up with anything new that I WANT to do, such as multimedia, etc. I have zero desire to learn better skills for that OR to rely on inconsistent freelancers – I want all my extra time focused on fiction.
So let me know what you did for this task!