New entrepreneurs (or even experienced ones looking for something that will stick) are always asking what the best niche would be. They come up with answers like marketing (sorry, but it’s not as big of a niche as you may think – not ONE of my offline friends knows this industry exists) or health (and sure, it’s a popular niche but you’d better know your stuff).
With some niches like weight loss, those are best served by fitness gurus or people who have been there, done that. The best niche for ANYONE reading this?
It’s survival prepping. Don’t click away until you read WHY because it may not be as simple as you think. If you could sit there and list everything you’d ideally want in a niche, what would it be? You’ll probably have a lot of items to promote (or sell), lots of content ideas that aren’t hard to come up with, easy to convert, lots of interest, a wide range of demographics, and so on.
Well this niche has all that and more! Keep reading…
Let’s talk about why – because I’m both a consumer and a marketer in this niche. I devour information about it and I see the trends and news and I’ve known about this niche since I was a kid. It’s a niche that’s been around for many decades and will never not exist – guaranteed.
NOTE: At the bottom, I’ve listed some brand new and existing private label rights content for the survival niche you can use in your own marketing efforts.
#1 – This Niche Encompasses Almost Every Facet of Your Life
Food and water. Shelter. Communication. Safety/Self-Defense. Navigation. Weather. Skills. Economy/Finances. Health. Pets. Relationships/Networking/Community. Even entertainment. It’s all under the umbrella of survival prepping. You need your basic needs met, but you also have to maintain strong mental health, which means knowing how to play games that don’t involve a system and electricity.
If you go to any survival forum or Google the niche you’re going to see tons of slants in different sub-areas of this broad niche. You can stay broad, slant it for a specific demographic, or niche down into something narrow, like survival gardening, survival homesteading, canning food, solar survival – you name it.
But because it touches EVERY area of your life (just about), that means you have experience and insight and you can learn and share. One reason I love this niche as a marketer is because it forces me to be prepared. I learn and I’m like, “Oh shoot! I need to buy that or know how to do that,” and I do it.
When Texas experienced that 3-day power outage and my home was freezing inside, I thought I was prepared but I quickly found out I wasn’t. Now, I am – fully. And the peace of mind I have known that is Oncor fumbles, me and my loved ones will be warm and safe is fantastic, because those 3 days scared the bejeezus out of me.
#2 – Every. Single. Day. There is brand new information you can blog about.
You will never ever wake up one day wondering what to blog or email or post about. Go to any news site and you’ll see it. I like Daily Mail because it’s so varied and really not one-sided politically. News sites do a lot of clickbaity fear-mongering, but this is also what drives interest in survival prepping.
If I go to Daily Mail right this second, I see stories that will generate sales in this niche, including:
- Savvy Mom of 2 showing how she shops smart for groceries (this is a slant survivalists love)
- Funding the war in Ukraine (and the possibility of the US getting dragged into it or WWIII)
- Stories of companies laying off thousands of workers (need for self sufficiency; financial health)
- 6.3 earthquake in Hawaii (natural disasters)
- Northeast winter storm like Snowmaggedon (weather)
- Stock market news (finances)
- Election news, mental deficiencies in president, and political chaos (can affect war/economy)
- 15 year old migrant shooter in Times Square (self defense)
- Flight passenger shooting liters of blood from nose/mouth on plane (fear of contagious disease)
- Iceland volcano eruption and lava emergency (natural disaster)
- Major food poisoning recalls for deadly listeria (health scare)
- High mortgage rates and low home sales (economy)
- Abbott stats on arrests for criminal activity and fentanyl confiscations (country safety)
- Farmageddon fears of soaring grocery costs (economy and food)
- California house made of shipping containers (something preppers often do)
- Water laced with chemicals (water safety/health)
- Alaskan cabin built 30 years ago – no electricity or water (homesteading)
- Various school shooting stories (one teacher mimicking it, another suicide another prevented one – homeschool/safety)
- NYC crime by migrant moped gangs and no bail laws (rural vs urban safety) as well as California crime riddled story.
- EPA finding that 70 mil Americans’ tap water is laced with forever chemicals (safety/water)
- Experts say N American in midst of invasion of foreign environment-ravaging worms (food safety)
- Company shrinkflation for groceries (economy, food)
- Girl buried in landslide (safety/natural disasters)
This is just one hour of one day on one site. Now would you want to blog about all of that? NO! But it shows you from a single site how much fodder there is. And what you need to remember is this is what your audience is seeing. It’s what makes them want to be prepared, to move, to have food and water safety and know self defense, and so on.
#3 – You Can Promote a Wide Range of Digital and Tangible Products
The survival niche has supplies they need to buy and information they need to learn. The supplies often require skills, and in some instances, they’ll be caught without supplies and need to only know skills for survival.
So you can promote info products teaching these survival skills and allllll kinds of tangible products. These include things like book, canning kits, tents, survival food, generators, solar ovens, survival clothes, bug out bags – you name it.
You can look on ClickBank and Amazon, or Google the affiliate programs themselves directly from manufacturers. Sometimes things won’t be labeled as “survival” at all. Like gardening, for instance. Gardening is a major survival skill people need to know.
But it’s usually not labeled as such. You will promote items and tell them how it can be used for survival. You might teach people how to build a tiered container garden, and promote 5-gallon buckets that aren’t labeled as anything to do with survival.
#4 – Products in This Niche Range from Cheap to High End
With all products, there are cheap and higher priced gear you can promote. For example, a generator on Amazon might sell for $79 for a little camping generator, or thousands for a home generator. This is true of everything.
There are small packs of $9 survival foods and bundles of a year’s worth of food for thousands. You’re going to have the ordinary people on a budget trying to stay safe and building supplies little by little and those without a care in the world when it comes to budget, who can order multiple high end supplies without blinking.
You’ll also have people who start out with budget gear so they’ll have something and then save up to replace it or actually add a more durable, better quality version later. For example, they might order a survival water purification straw for $17 at first. Then they level up to a $389 water filtration system for their home later.
#5 – It’s a Niche Based on Practical and Emotional Persuasion
Marketing is all about persuasion. There are different types of persuasion, and two of the ones most fitting for this niche are practical and emotional. Practical persuasion is showing them the logical need for the product.
For example, if they live in a place where blizzards are likely to knock out power, then it’s practical (sensible) for them to have a generator to endure it. You’ll be persuading them on facts and insight about how the product can serve them well.
Emotional persuasion is based on the fear, anger, and even hopes that the audience has about their ability to thrive in a survival event. For example, everyone here in Texas was very upset and worried during that outage. I’ve lived here 53 years and never experienced anything like it. And our roads were frozen solid so we couldn’t even escape to somewhere else.
My fear of ever going through that again made me purchase tents to keep warmth confined, sub-zero sleeping bags, hand warmers, solar chargers, MREs with heating elements, hats, gloves, hot chocolate and soups for my survival storage room, and more. I became emotional seeing how lethargic we were in the freezing home and I felt helpless. NEVER want to go through that again.
#6 – This Is Something All Generations Are Showing Interest In
Everyone from Generation Alpha to the Greatest Generation has an interest in survival prepping. And with social media now allowing the flow of information much more easily, it gets people hooked on the idea of being prepared quickly.
Gen Z, for example, if just entering adulthood for the most part. They can’t afford the cost of living, can’t find jobs, and have lived through a pandemic. They want to know how to live in a more self-sufficient lifestyle that doesn’t cost much and doesn’t make them reliant on anything.
When surveyed, this generation (along with millennials) said they wish they’d learned less of what schools currently teach and more about basic first aid, self-defense, cooking, finances, auto maintenance, sewing, resource management, and mental health endurance. In other words, real life skills they can put to use to get by and thrive even in the worst circumstances.
Whenever you see social media posts about survival topics, check out the people commenting – there’s a wide range of citizens – men and women, young and old, parents and non parents, married and single, you name it.
#7 – It Requires On-Going, Rotated Supplies (Which Means More Money for You)
Preppers have a rule of thumb – they don’t just stock supplies, they rotate them. They buy goods and make note of the “best by” date and rotate them out. It’s not just food and water, either. It’s seeds, batteries, health supplies and more.
Preppers buy what they use, and this way, they never have to simply throw out food that’s gone bad (or other supplies). They find that to be a waste of money. So their rotation strategy is a benefit to you as a marketer in this niche.
Sometimes, instead of buying the same thing they got last time, they’ll go out looking for fresh information and find your content, take your recommendation, and you’ve made commissions on your good details.
#8 – It’s an Evergreen Niche But Has Major Upswing Trends Constantly
Survival is something that has now made it to the mainstream and is here to stay. Decades ago it was primarily in existence, but we pictured bearded crazy men living in the woods without any human contact – or at least that’s the picture that was painted by TV shows on the subject.
Now, it’s everywhere. When the pandemic hit and people couldn’t get toilet paper, doctor’s appointments, furniture, medications, food shelves were cleared and so on – it became everyone’s problem.
So it will now have an on-going place in the mainstream media. But there are still trends. It’s an election year, so the economy and war is going to play a major role. Winter months also have health issues and weather concerns.
Any time there’s weather or natural disasters, there’s an uptick in certain items sold. When there’s a shooting or an election sales soar of self-defense items. Whenever stories break about banks closing or an economy crashing, investments in silver and gold spike, and so on.
This is a niche that benefits everyone. You, as a marketer can benefit from the need people have to be informed and have the right supplies. The consumer benefits because they gain peace of mind and protection from anything harmful.
All you have to do is find what area(s) you’re most passionate about learning and sharing – even if that’s all of it, figure out who you want to serve (even if it’s everyone) and find a domain. There are a TON of good dot com domains in this niche. Use keywords like survival, prepping or prepper SHTF, disaster, self-sufficient, off-grid and more.
There are communities and audiences almost everywhere online – YouTube, TikTok, Facebook, Instagram, Pinterest and more. One of the best things about this niche is it can fit in easily with your normal lifestyle and routine, and you’ll be getting yourself prepared by learning and sharing information with others in the process – a win-win for everyone.
I can’t think of another niche that literally affects everyone in every way like this. Pets has both info products and tangible, but not everyone has a pet. Not everyone has the same health problems. Not everyone needs to lose weight. But we ALL need to be fully prepared for unknown survival events.
Keep in mind that this niche isn’t just for people who see themselves as survival preppers, either. Some may still feel a stigma for that term. Instead, they might be “eco-conscious” where they want to live off the land without relying on traditional options.
Need Survival Content to Start a Blog, Sell as Info Products or Use as Product Reviews?
I have some survival PLR (private label rights) content you can use as your own to help get you started and I’ll list those below:
- BRAND NEW Just Released on 2/10/24: Stone Age Cooking for Survival
- BRAND NEW Just Released on 2/10/24: First 96 Hours of a Bug Out SHTF Event
This is existing PLR I have launched – most of which are limit 50 but some (a few) are unlimited), and it will tell you on the sales page:
- 10 Survival Skills for SHTF Preparedness
- Surviving Resource Shortages
- HAM Radio Product Review Bundle
- Survival Prepping 101: Cultivating a Resilient Mindset
- Survival Prepping: Create a Long-Term Survival Plan
- Survival Prepping: Improvising and Adapting for Survival
- Survival Prepping 101: Have a Bartering Plan
- Survival Prepping 101: Relying on Yourself
- Survival Prepping 101: Non-Weather Survival
- Survival Prepping 101: Start Getting in Shape
- Survival Prepping 101: Anonymously Network
- Survival Prepping 101: Pick a Farm Animal to Start Raising for Survival
- Survival Prepping 101: Planning for Sanitation and Hygiene Issues
- Survival Prepping 101: Begin Learning Proper Foraging Techniques
- Survival Prepping 101: Know How to Survive in an Urban Situation
- Survival Prepping 101: Scout Out a Homestead for Your Long-Term
- Survival Prepping 101: Start Growing Your Survival Garden
- Survival Prepping 101: Prepare Different Methods of Transportation
- Survival Prepping 101: Create a Tracking and Hunting Plan
- Survival Prepping 101: Master the Art of Being a Grey Man
- Survival Prepping 101: Learn Local Navigation without GPS
- Survival Prepping 101: Take Some Self Defense Precautions
- Survival Prepping 101: Secure Your Home in a Variety of Ways
- Survival Prepping 101: Plan for a Grid-Down Event
- Survival Prepping 101: Practice Starting and Keeping a Fire Going
- Maximize Your Budget with Easy Survival Food Storage
- Survival Prepping 101: The Importance of Clothing Selections for Survival
- Survival Prepping 101: Know How to Survival a Natural Disaster
- Survival Prepping 101: Learn How to Apply First Aid
- Survival Prepping 101: Invest in Emergency Communication Gear
- Survival Prepping 101: Educate Yourself About Building Shelters
- Beginner Survival Plans for Women
- Survival Prepping 101: Get Your Finances in Order Early On
- Survival Prepping 101: Plan Your Evacuation Measures
- Survival Prepping 101: Start Gathering Your Medical Supplies
- Survival Prepping 101: Prepare for a 72-Hour Emergency
- Survival Prepping 101: Put the Essentials in Your Bug Out Bag
- Survival Prepping 101: Begin Stocking Up on the Right Kinds of Food
- Survival Prepping 101: Have a Water Purification and Storage Strategy
- Survival Prepping 101: Everyone Needs a Unique Prepper Plan
- The Most Important Elements of Your Bug Out Plans
- Homestead and Survival PLR Special
- Boost Your Immune System PLR
I also have some AI-Assisted PLR (I maintain a heavy role in outlining and oversight of the final content) that’s super cheap:
- SHTF Survival – AI Assisted PLR
- 50 Cold Weather Survival Articles – AI Assisted PLR
- A Survivalist’s Guide to Using MOLLE Effectively AI-Assisted PLR
- 50 Homestead Tip Sheets – AI Assisted PLR
- 50 Survival Checklists – AI Assisted PLR
- Calm Preparations for Uncertain Times – AI Assisted PLR
- AI-Assisted Survival PLR: A Trio of Survival Reports
I also have tons of other PLR content that can be tied into survival topics – such as gardening, stress, health, debt management, and ways to make money online (supplemental income to fund survival prepping), etc.